The Navigators needed a logo for one of their ministries called Nav Neighbors. Hearing a client describe their business/mission is vital to making a logo but it is also fun. Fun to hear people’s passion. During the early phases of creating a logo we ask the client for three words to describe the look they want. Nav Neighbors wanted their logo to be simple, friendly, and clear. Fairway Studios came up with five different examples. Nav Neighbors loved them all but settled on one. What three words capture your business logo?